At first I didn't know it was a commercial, I couldn't figure out where it was headed. It sounded intriguimg, until I realized they were just talking about mobile phones, and the seriousness of it just made it amusing -but still, it appealed to the part of me who loves to search for trends.
What will really make a difference, is not so much the "4th screen" itself, but mass mobile internet access and the radical ways in which it will change our lives, and our society.
