Sunday, June 20, 2010

World Cup Fever

Every four years, the world gets together for the biggest party in the planet: the World Cup. What used to be a European and South American club, is now truly global, with North America, Asia, and now Africa having hosted the event. The last World Cup final was watched by 725 million people -and that number grows with every event. Here in Uruguay, every match is televised, and you can pretty much tune-in to a World Cup-related show 24/7. When Uruguay plays, an eerie calm befalls and it suddenly feels like a ghost town -at work, in school, at home or at restaurants, every last soul is in front of a TV.
World Cup fever is here.

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